Who We Are
With over 20 years of experience, AMAZED is a production company Founded by Carlo Paternò. We are proud to help bring to life the creative visions through imagery and film for some of the most prestigious brands within the luxury and fashion industry. In odes to our highly nomadic DNA, our home base may be in Milan, but we feel at home everywhere in the world.
Our team consists of an extraordinarily multifaceted unique group of individuals that cherish diverse passions, aesthetics, and sentiments which enables us to maintain an informed contemporary view on all global affairs. More importantly now than ever, we deem it necessary that we evolve in the most responsible manner.
We’ve only scratched the surface on what can be done but our mission is to become a point of reference or rather set an example of a production company creating low-impact communication content.
WHO WE ARE
With over two decades of experience, AMAZED is a creative production company founded by Carlo Paternò, dedicated to transforming ideas into compelling visual narratives. From still imagery to cinematic storytelling, we specialize in crafting content that brings to life the creative visions of some of the world’s most iconic luxury and fashion brands.
Rooted in Milan yet deeply international in spirit, our nomadic DNA allows us to move fluidly across borders, cultures, and visual languages. Whether we’re working on a sun-drenched beach in Thailand, a studio in Paris, or the streets of New York, we bring the same dedication to excellence, innovation, and emotional resonance to every project we undertake.
Our team is made up of a uniquely multifaceted group of individuals who each bring their own aesthetic sensibility, technical skillset, and cultural perspective to the table. United by a passion for storytelling and visual experimentation, we believe our diversity is our strength, enabling us to engage with contemporary culture in a thoughtful, informed, and globally aware way.
As the world, and the role of communication within it, continues to evolve, we believe that the future of production must also evolve. That’s why we are committed to rethinking how we create. For us, this means embedding sustainability into our process and reimagining what low-impact, purpose-driven content can look like.
We know we’ve only begun to scratch the surface of what’s possible. But our mission is clear: to set a new standard for creative production, where artistic excellence meets environmental and social responsibility. AMAZED isn’t just a production company. We aspire to be a reference point for a new kind of industry: one that dares to care.